Data ethics focuses on the moral obligations that all societal actors have (or should have) when collecting, generating, analysing and disseminating both structured and unstructured data, human-provided data as well as the leverage of existing databases, including decisions driven by automated/artificial intelligence (AI) in relation to data in general and personal data in particular. It relates to general principles on which our societies are built and is highly relevant to building trust and ensuring fairness. It is not only about protecting data privacy or security. It is also about protecting citizens, customers and users from data practices by both the public and the private sector that adversely impact people and society.
