Primary data refers to data that you collect yourself, specifically for a particular research project or purpose. It’s original data that hasn’t been previously gathered or analyzed by someone else. You collect it directly from the source. Primary data is gathering first-hand information directly from the field, experiments, surveys, or observations. It’s new data created specifically to answer your research question or solve a specific problem. If you want to know how well a new medication works, you might conduct a clinical trial and collect data on the patients’ responses and health improvements. This data is primary because you’re gathering it directly for your specific research.